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Unanime - Architectes d’un monde en mouvement

https://www.unanime.fr/
  • Subject

    architectural website

  • Style minimalist, grid-based, modern
  • Color scheme warm

Design Highlights

The landing page presents a clean and modern design focused on architecture with a strong emphasis on imagery. It features bold typography, primarily in black and white, which enhances readability. Key sections are laid out in a grid format, showcasing various projects and disciplines addressed by the architectural firm. Imagery of structures and interiors captures the viewer's attention, surrounded by ample white space to provide a sense of openness.

Screenshot of Unanime - Architectes d’un monde en mouvement

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Clarity and Focus in Landing Page Design

A great landing page design starts with clarity and focus. Visitors should instantly understand what the page is about and what action they need to take.

Clean typography, a compelling headline, and a well-defined call-to-action (CTA) ensure that the page delivers its message without distractions.

Landing pages should eliminate unnecessary elements—no clutter, no excessive navigation, just a seamless experience that drives conversions.

A well-balanced layout with strategic use of white space makes the content digestible, guiding the user’s eye naturally toward key elements like the CTA button.

Visual Hierarchy and CTA Placement

One of the core principles of landing page design is visual hierarchy. Users scan pages quickly, so important information should be placed prominently, using size, contrast, and color to draw attention.

Strong landing pages use high-contrast CTA buttons that stand out but still fit the overall aesthetic. Placement matters—above the fold is essential, but secondary CTAs can be positioned lower for users who need more details before committing.

Effective design also considers how users interact across different devices, ensuring that mobile experiences remain just as intuitive and conversion-friendly as desktop versions.

Trust Signals and Aesthetic Consistency

Trust is critical in landing page design. High-quality visuals, professional typography, and a cohesive color scheme establish credibility.

Successful landing pages often include trust signals like testimonials, security badges, or social proof to reassure visitors.

The overall design should align with the brand’s identity while keeping a modern, minimalistic feel.

Attention to small details—button styling, hover effects, and micro-interactions—enhances engagement and builds user confidence.

A polished, visually appealing landing page doesn’t just look good; it makes the user feel comfortable taking action.